Mercedes-Benz is marking International Women's Day 2026 by celebrating the achievements and contributions of women worldwide and reaffirming its long-standing commitment to equal opportunity. On March 8, the company will highlight its sustained engagement in sports and culture to elevate female talent and inspire girls and women across the globe.
Campaign with Coco Gauff as a Strong Voice of Her Generation
The brand campaign kicks off the partnership with 21-year-old U.S. tennis star Coco Gauff who, in December of 2025, became the latest global brand ambassador for Mercedes-Benz. Having already won two Grand Slam singles titles and one Grand Slam doubles title, Gauff is now regarded as one of the most exceptional athletes of her generation.
Mercedes-Benz is celebrating Coco's lasting impact on the tennis court and on the next generation of athletes with a social media campaign, debuting on International Women's Day. As an inspirational global ambassador and female voice of her era, Coco sets a powerful example of the kind of role model people look up to throughout their lives.
Mercedes-Benz has taken a bold step in shaping the sport of tennis by establishing a long-term partnership with the Women's Tennis Association (WTA) by becoming the organization's Premier Partner and Exclusive Automobile Partner in January. Together the two partners are committed to elevating women's tennis by driving greater impact, visibility, and empowerment.
"Driven by Her" - Visibility for Female Creatives in Collaboration with CultedXO
Another initiative that will go live during International Women's Day is the "Driven by Her" collaboration with CultedXO, a new media brand that puts community and culture first.
"Driven by Her" embodies the spirit of Bertha Benz who, behind the wheel of the Benz Patent-Motorwagen in 1888, was the first person to drive a car over a long distance and won the needed publicity for her husband Carl Benz's invention.
Four emerging female creators had the opportunity to interpret technological innovations of Mercedes-Benz through their own creative perspectives and translate them into culture driven content.
365 Days a Year: Women at Mercedes-Benz
The commitment and its initiatives reflect Mercedes-Benz's stance: the company aims to leverage the potential of highly qualified female professionals and leaders and to inspire more women and girls to pursue careers in technical fields.
For example, the company takes part in numerous career and information days, offering girls and young women insights into technical professions in addition to partnering with the Hacker School, a nonprofit organization in Germany dedicated to inspiring children and young people to take up coding.
To highlight the range of career paths available in the automotive industry, visible role models are essential. Female early career professionals find these role models within the company: worldwide, 26.7 percent of senior leadership positions at Mercedes-Benz are held by women.
Key Highlights:
