Suzuki Ireland recently announced the winners of its 2026 Dealer of the Year awards. The annual event celebrates dealerships across Suzuki Ireland’s 26 strong dealer network that have consistently exceeded expectations and delivered exceptional customer service during the past 12 months.
The awards ceremony was held at Powerscourt, Enniskerry, County Wicklow where representatives from Suzuki’s dealers gathered to celebrate their achievements. The awards were presented by Suzuki Board members and included long service recognition and sales of 100 cars by a dealer over the 12 months.
David Kateley, Director Automobile, Suzuki GB PLC and Republic of Ireland, commented: “Once again, I am incredibly proud of our Irish dealer network for their continued dedication and hard work during the past 12 months. This year has been yet another challenging and increasingly competitive one for the automotive industry, but our Irish dealers have persevered and achieved remarkable results with a record market share for four consecutive years plus another record 2,000 units sold - and well before the end of the calendar year too.
“As we look ahead to 2027 and beyond, I'm confident that our dealer network will continue to drive Suzuki's success. We launched e VITARA here in the Spring, and with three more EV’s being introduced through to 2030, I know our dealers will be instrumental in successfully bringing these to market and ensuring maximum customer satisfaction”.
Suzuki presented awards in several categories including dealers that sold 100 cars or more during the year. The six successful dealers joining the Suzuki 100 Club are as follows:
Barry Browne Cars
Cassidy Motors
Thomas Farrell & Sons
Hinchy’s Motors
Windsor Airton
Kevin O’Leary Suzuki
This year, there were numerous long service awards that once again prove the strong dealer loyalty to the brand, and which ranged from 5 years’ service up to an incredible 35 with Suzuki. The award winners are:
5 Years – Midland Suzuki – Westmeath 5 Years – Dineen O’ Donoghue – County Kerry 5 Years – Kevin O’ Leary Silversprings – Cork City 5 Years – Hinchy’s Motors – Limerick 15 Years – Paschal Kennedy Motors – South Dublin 30 Years – Trunk Road Garage – Monaghan 35 Years – T Farrell & Sons – Waterford City
Sales Dealer of the Year was awarded to Michelle and Jason Cassidy of Cassidy Motors who achieved the highest market share for the brand as well as top performance in e VITARA sales, noted particularly as their dealership is in the most rural of territories.
Leading in Aftersales and calculated over the previous six months from Parts and Accessory Sales as well as the Customer Experience score for Trust was awarded this year to Dineen O’ Donoghue and his team for ‘going the extra mile’ and knowing the high importance of communication with its customers.
The Customer Experience (CX) dealer award was this year handed to Sean Kelleher from John Kelleher (Salthill) whose dealership was noted as demonstrating very strong commitment to everyday customer needs and care in both Sales and Aftersales.
Suzuki Board and Management members in the group images are – From Left to Right: Denis Houston – Aftersales Director Martin Lloyd – Deputy Managing Director David Kateley – Director Automobile Michael McBarron – National Sales Manager – Suzuki Ireland Declan Maguire – Commercial Manager – Suzuki Ireland.
