Hyundai Canada raises over $330,000 to support youth experiencing homelessness

Markham, Ont. (March 6, 2026) – As temperatures dipped to 0°C degrees overnight, Hyundai Auto Canada and its York Region dealer partners once again braved the cold to raise awareness and support youth experiencing homelessness in their community.

Now in its fifth year of participation, Hyundai Canada has raised more than $330,000 through the annual 360°Experience Challenge, an important fundraising initiative organized by 360°kids. The challenge asks participants to spend a winter night outdoors, offering a first-hand glimpse into the harsh realities faced by young people experiencing homelessness.

This year, Hyundai Auto Canada proudly served as the title sponsor of the 13th annual 360°Experience Challenge, with executive leaders, team members, and York Region dealer staff taking part in the Corporate Challenge.

In 2026 alone, Hyundai Canada and its York Region dealers raised more than $60,000, with funds directly supporting safe housing, education pathways, employment programs, and health and well-being services for youth across York Region.

"As a proud participant in the Overnight Challenge for five straight years, it's heartwarming to see the evolving supports and services from 360°kids and the critical work they continue to do in our community," said Kirk Merrett, director of network planning, performance and customer experience at Hyundai Canada.

360°kids Impact in the Past Year:

• 20,181 bed nights of safe shelter

• 1,780 youth supported through Home Base drop-in programs

• 253 youth receiving direct housing assistance

• 19 youth earned high school diploma through iGrad program

• 1,353 pre-employment workshops delivered

• 73% of participants remained employed or returned to school

• 209 youth receiving counselling

• 13,483 meals provided

"Young people on the streets are often judged harshly by society," said Clovis Grant, CEO of 360°kids. "However, when participants take part in the 360°Experience, compassion and understanding become a new reality."

Hyundai Canada remains committed to uplifting and supporting Canadian youth under its corporate vision of Progress for Humanity. In addition to the 360°Experience Challenge, Hyundai Canada proudly partners with 360°kids through the Hockey Fights the Homeless initiative.

Donations to the 360°Experience Challenge will be accepted until March 31. To learn more or make a contribution, visit www.360kids.ca

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